Philips has created a series of new products including the top of the range ProCare hairdryer and straightening iron that will help busy women style their hair quickly while minimizing damage. This range is available at All X-cite by Alghanim Electronics outlets in Kuwait. In addition to the launch of the product range, Philips has enlisted the expertise of three super specialist hair care professionals to act as consultants for product development and respond to women’s needs with solid advice and information about adequate hair care as well as types of styles that diminish hair damage.